Josh Colten — I build systems that turn ideas into growth, performance, and real-world execution.
Founder and operator behind UltraLyfe, Brava, and Sport Link — with experience across health business systems, workplace performance, sports engagement, partnerships, sales, operations, and high-pressure competitive environments.
Strategy, systems, partnerships, and execution — under one operator.
I operate at the intersection of strategy, systems, partnerships, growth, and execution. My background combines founder experience, revenue growth, product thinking, brand creation, and professional sports discipline — giving me a unique ability to create structure, move fast, solve messy problems, and turn vision into something real.
Builder
Built multiple ventures, platforms, offers, and operating systems from the ground up.
Operator
Led strategy, sales, partnerships, workflows, customer success, and execution.
Growth Driver
Built six-figure revenue through UltraLyfe and helped drive measurable growth at Anytime Fitness.
Performance Mindset
Professional hockey background built discipline, resilience, speed, and pressure tolerance.
A repeatable operator pattern, applied across markets.
I identify gaps.
I see where customers, teams, markets, or businesses are stuck.
I create the model.
I turn unclear opportunities into offers, systems, workflows, and positioning.
I build the brand.
I create the story, structure, experience, and market-facing presence.
I move it into execution.
I push ideas into action through sales, partnerships, operations, and iteration.
"I identify gaps, build the model, create the system, package the value, and move it into market."
Built from vision to operating system.
Execution that creates movement.
Founded and scaled UltraLyfe into a six-figure annual revenue business.
Helped increase annual revenue through partnerships and member experience strategy.
Supported membership and dues growth through strategic initiatives.
Created UltraLyfe, Brava, and Sport Link across health, workplace performance, and sports engagement.
Built relationships with health professionals, local businesses, wellness providers, and strategic partners.
Developed through founder experience and professional hockey environments.
How I create value.
Growth Strategy
Positioning, offers, sales systems, partnerships, and market expansion.
Operations & Execution
Turning ideas into workflows, dashboards, processes, and repeatable systems.
Product & Platform Thinking
Building digital experiences that organize complex needs and solve real problems.
Partnership Development
Creating relationships that drive revenue, visibility, customer acquisition, and retention.
Leadership & Accountability
Building structure, clarity, ownership, and performance expectations.
Market Adaptability
Reading feedback, adjusting fast, pivoting when needed, and protecting momentum.
Built through pressure, discipline, and real execution.
I grew up in Los Angeles and pursued hockey at the professional level, spending years competing in high-pressure environments where discipline, preparation, resilience, and performance mattered every day.
At 26, I launched my first company and learned business by doing the work directly — sales, partnerships, operations, customer success, positioning, systems, team execution, and growth. Since then, I've continued building brands and platforms that solve real market problems across health, workplace performance, and sports engagement.
My strength is not just having ideas. It is turning ideas into structure, offers, systems, brands, and experiences that people can understand, use, and buy into.
Experience timeline.
Founder & CEO, UltraLyfe
2020 – PresentBuilt a health professional business platform focused on practice building, client acquisition, systems, and growth.
Founder & CEO, Brava
2026 – PresentCreated a workplace performance and business health operating system for SMBs.
Founder, Sport Link
2026 – PresentBuilt a team-branded fan and partner engagement platform for sports organizations.
Anytime Fitness
2023 – 2025Strategic partnerships, club management, member experience, local business relationships, and revenue growth.
Professional Hockey Player
EarlierDeveloped performance discipline, resilience, leadership, pressure management, and competitive execution.
In environments that need to be built, sharpened, or pushed forward.
I'm strongest in environments where something needs to be built, improved, organized, repositioned, or pushed forward. I bring energy to messy problems, fast-moving markets, early-stage growth, team accountability, customer experience, and systems that need to become clearer, sharper, and more profitable.
Looking for a builder who can think strategically and execute fast?
I'm open to conversations around executive leadership, growth strategy, partnerships, product development, business operations, advisory work, and opportunities where building, improving, or scaling something meaningful is the priority.